January 29, 2010 • 3:12 pm
In 1969 the Apollo 11 mission took the first men and first Hasselblad camera to the Moon.
Exactly 40 years later, a Belgian team of creative minds undertook a new – artistic – trip to the same lunar landscapes to celebrate and commemorate the 40th anniversary of the first man – and first images – on the Moon.
The team, lead by photographer Mike Van Cleven and photo retoucher Mieke Geenen, aimed at producing 12 unique images that mixed art, fashion and the original photos from on the Moon, taken in 1969 by the Apollo 11 crew.
But, now 40 years later, using a new generation of Hasselblad digital mid format camera.
Earth is calling…
Creative team:
Photography by Mike Van Cleven
Photo retouch by Mieke Geenen
MUA and hair by Elisa Utzeri
Styling and wardrobe design by Toos Franken & Dorien Bruyeer (fashion students at the Royal Fashion Academy of Antwerp)
Models: Charlotte and Sylvia (Casting Factory), Minne (Models Office)
The team is giving out 10 calendars. If you want to get your hands on one, send an email with your address and your personal best image of 2009 to themoon@mikevancleven.com.

©MIKEVANCLEVEN.COM
Filed under: Fashion, Hasselblad, Photography, Portfolio, Profoto , Calendar, creative, creative photography, creativity, Fashion, Hasselblad, Profoto, the moon
November 27, 2009 • 7:18 pm
This fall we went to shoot the 2010 Julia Diehl swimsuit collection in Los Angeles, CA. Jumping from locations in Hollywood, San Pedro to the desolate and remote setting of the Los Angeles desert.
All shot on Hasselblad H3DII and used Profoto lighting to control the end result.
Photography // Mike Van Cleven (http://www.mikevancleven.com)
Assistant // Ray Archer
Production // Chris Powers
MUA // Carla Farra, Mira Cho & Jose Monzo
Models // Megan, Lauren & Tienlyn
Video // Richard VdVieren (AOOA.TV)
Music // Svelt St.
Filed under: Behind the scenes, Fashion, Hasselblad, Models, Profoto, Video, apple
November 22, 2009 • 2:21 am
This is a teaser of the making-of of the 2010 Julia Diehl swimsuit collection shoot.
Photography: Mike Van Cleven (mikevancleven.com)
Production: Chris Powers
Assistant: Ray Archer
Video + edit: AOOA.TV – Richard VdVieren
Models: Lauren, Megan & Tien
Location: California
This November 26th Calumet is hosting an event at the Fotomuseum in Antwerpen in cooperation with Apple, Hasselblad and Profoto. I’ll be there to talk about collaborative creativity, workflow and much more. More info and registration: Creative Pro Events
Filed under: Behind the scenes, Fashion, Hasselblad, Models, Photo Design Productions, Profoto, Video, apple
August 31, 2009 • 10:16 pm
This is what I love about visual communication: it can be hard at some times to swallow, but messages do come across.
It’s a very daring way for the WWF to communicate like this, knowing that a lot of Americans might not be as generous and understanding with this subject, but for organizations like WWF they need to stand out. I bet that’s what they achieve with this ad!

Filed under: Commercial , 9/11, ad, airplanes, attack, commercial ad, New York, tsunamu, WWF
Shifts occur all over the place. Canon and Nikon both embrased video in their new SLR’s, and so do we photographers.

Filed under: ipolaroids , microphone, polaroid, Video
Shot in Normandy this weekend.

Filed under: ipolaroids , clouds, drama, moon, nature, Storm, views
Ever lived out of a suitcase? Ever had that feeling that hotel rooms become a substitute “home”?

Filed under: ipolaroids , chair, closet, hotel, hotel room, iphone, iploaroids, polaroid, window
I’m in thoughts today after I heard the news about the crash of the Air France flight. My thoughts go out to all those who lost family and friends.

Filed under: ipolaroids , air france, clouds, flight, ipolaroids, polaroid
This is my desktop from time to time: extended, using spaces and still… too many windows. Too much clutter.
I’ve tried getting rid of it, but I always keep falling into bad habits. But as long as it doesn’t mess up my workflow, it’s all good to me. Clutter doesn’t always need to be bad… maybe it works inspiring… ?

Filed under: ipolaroids , desk, desktop, green tea, iphone, ipolaroids, led cinema display, mac, mouse, office, polaroid, post production
A couple of days ago I posted a brief note on “Shooting in NYC” and permits, yadayada…. Well, I just stumbled on a fresh post on Chase Jarvis’ blog about the same issue. Apparently a memo has been distributed by NYPD to NYPD on the topic that photography is (still) not illegal.
Although you still require permits for commercial shoots, ‘regulations expressly permit photography and video recording in subways’.
Some photographers seem to have been harassed by police on the streets and subways of NYC.
Check the memo:

Thanks to Chase Jarvis at ChaseJarvis.com and Todd at GalleryHopper.org
Filed under: Business, Photography , commercial photography, NYPD, permits, Photography, photography permissions, photography regulations, street photography, subways
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